Coincidently, I remembered that about 2 years ago I created a brand statement for my brand, DmNd. I dug through my Instagram, and found the statement word for word:
Back in the day, during my second/third year of University, I wanted to totally invest myself to my brand, going so far as almost submitting my brand statement to D&AD for an Adobe award scheme. However, University got the better of me; I got totally overwhelmed with work and started losing interest in evolving my brand into what I wanted to set out to make it. Looking back,
Looking back, it's funny. I thought I'd never get back to trying to make this brand into something, and that it would forever only be personalised to me, and not expand to anyone else. Here I am, asking questions about self-esteem, self-worth, anxiety and how I feel so inadequate, yet 2 years ago, I was saying that my own brand (that I have tattooed on my body) represents every single person as unique yet fantastic, in the fact that we are all of the same value, even if we are damaged and see ourselves as flawed.
How did I miss this?
It seems that since finishing my BA course, and watching all the talents of the class go off to do such great things, and earn awards, and earn lots of money, I've got totally lost in my thoughts of uselessness and forgotten what my brand even stands for.
It's not just a few lines scribbled on Adobe Illustrator. It's not an abstract image of a rhombus. The message is right there at the top of the page. That's the message I want to convey through this project. That we're not useless, we all shine brilliantly in our own ways, even if we are different to everyone else.
It is a cause to celebrate. Not a reason to feel useless.
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